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Mumbai, (BollywoodWorld.com) Bollywood actress Deepika Padukone has become the brand ambassador of Johnson & Johnson’s new fairness cream and says Neutrogena Fine Fairness cream is a multi-purpose product.
“It’s not about using a product and suddenly becoming fair. The fairness creams are used to even out your skin tone and protect your skin from pigmentation due to harsh sunlight. You get a sort of inner glow in your skin,” Deepika said at the launch Monday.
“Fortunately, I am blessed with good skin, so my skin care regime doesn’t change from summer to winter but apart from this I think that having a balanced meal, leading a healthy lifestyle and drinking lots of water shows its magic,” she added.
Tina Mistry, vice-president-marketing of Johnson & Johnson, says though the product targets women, it will be equally effective for men as well.
“All the products will be suitable for both men and women, but this particular range is primarily for women,” said Mistry.
The Neutrogena range of Johnson & Johnson — a more than a 120-year-old brand — includes fairness cream, lotion, toner, essence and mask.
Where has my previous response gone? I’ll say it again: Deepika, no matter how your PR machine frame your words, what you are promoting is skin bleaching. With the damage that racism and caste-ism does in india, this is very shameful. Honestly, I expected more of you Deepika.