Bollywood megastar Amitabh Bachchan loves to watch ads and wants a special category of awards to recognise talent from the advertising world.
“I actually quite like the ads. There is some fantastic talent at work in all of them. Young, free and confident, they are the picture of this new generation that has overtaken the largest percentage of the country’s population,” the 68-year-old actor posted on his blog bigb.bigadda.com Saturday.
“And look at their talent! Incredible! Even when they are doing the ads, they are of exceptional quality and expression. I try at times to learn from them. Their speed of thought and speech. Their rapid solutions and their brevity of expression,” he added.
Big B made a request to award giving organisations.
“We should get all the award giving magazines to have a special category in their ceremonies for talent from the ads – best actor, actress, supporting cast, music, direction and so on…I know they have their annual ABBY’s, I think it is called, but that is to recognize the agencies and their work, not individual performance,” he posted.
“I do hope someone from Filmfare, Screen, Zee, Stardust are reading this and willing to exercise their attention to it. Would be such a moment in the lives of those that look upon and design their careers by using ads as their starting blocks. I have a few favorites of mine and I simply adore them and their work. Given a chance, I would invite them on my films,” he added.
- IANS
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Amitabh Bachchan wants awards for ad world..Please AB,there are already enough awards rolling around.Most when seen are getting boring.In any case you have the most of them already pocketed.Some may be worth and some you know yourself they are worth less.So why the AB the AD World and is it necessary.IN your age class i would be more interested to do some charity work organised for and help in raising funds within India for the people of so many vast areas that are in charity need so desperately. in daily needs and requirements.So think about it.
Respected Amitabhji
I also think that you have gotten so much from th e industry
in terms of awards , adulation and money. I think if a person like you can help get people off the ground in the industry by lending your name to those that deserve that lift , you will be giving back to the film society that has made you and supported all through out . Think about it. Like Film awards all the ad awards will also go to you because they would want amitabh to attend.
Lets get creative and do some real work to help those that can help the industry
grow . This is what I think.